1. Help people become capable and confident.
  2. See their inner strengths, potential and capabilities.
  3. Create the environment and stimulation so you can be your best and really shine.

"A coach is someone who tells you what you don't want to hear, who has you see what you don't want to see, so you can be who you always knew you could be."
Tom Landry

"Sports do not build character, they reveal it."
John Wooden

A manager tries to change people; a coach knows to grow them.

"Leadership is about making others better as a result of your presence and making sure that impact lasts in your absence."
Sheryl Sandberg

  1. "I see you as a strong and capable person and will not settle for less from you."
  2. "Here are the strengths I see in you..."
  3. "I know you can do it."
  4. "These are the three things you try out to see what works the best for you."
  5. "Here is how I see you shooting yourself in the foot."
The Visionary creates the vision, the Activator plots the course to get there, and the Coach is there beside you to encourage you to be your best as you work toward the goals.


  1. A Coach does not force you into anything. A Coach provides the tools for development, and while this process may have its moments of discomfort, embarrassment and hard work, a Coach does not shy away because a Coach believes that you are able to metabolize your own inner strength and knows that you will naturally grow.
  2. Coaches interact with you in a very systematic way to bring forth your strengths and capabilities. They facilitate results by supporting your achievement and development. A Coach is not easy on you and yet despite their demanding nature, coaches are compassionate. A Coach brings forth your best without being harsh or disrespectful. Coaches help you grow and develop and go beyond your fears and doubts.
  3. You:
    • help people become capable and confident.
    • see their inner strengths, potential and capabilities.
    • create the environment and stimulation so you can be your best and really shine.
    • see people as talented and capable.
    • speak to a person's magnificence and hold a high standard of performance.
    • motivate people to stretch beyond their normal bounds and do incredible things by believing in them
    • balance patience with high expectations


  1. Ensure the person/team understands and is aligned to the goals and tasks.
  2. Connect people's tasks to their personal values and company values.
  3. Let them know you are absolutely committed to their success.
  4. Ask and listen rather than tell.
  5. Acknowledge progress when you see it.
  6. Be candid.
  7. Be enthusiastically and consistently supportive.
  8. Capture learnings and best practices and bring them forward.
  9. Communicate, communicate, communicate.




© 2016 Jim Peal